Calcium is a great mineral – good for healthy teeth and bones – when taken internally. Not so great for your hair!
Calcium is naturally occurring in our water, and with every wash it accumulates on the outside of the hair shaft and can cause your hair to be rough and dull. It can also penetrate down into the keratin layer and make your hair more ridged and brittle. This is known as persistent damage – the kind that keeps coming back.
So, what can we do to stop this? De-calcification! But de-calcification by itself is not enough. You need to restore the compromised structure of the hair once the calcium has been removed.
The new Première range from Kérastase does exactly this. With 12 patents and over 600 tests, the researchers at Kérastase have come up with the perfect balance of ingredients to help you return your hair to its premier state.
Starting with the dual-action Concentré Décalcifiant Ultra-Réparateur, the balance of 3% Citric Acid eliminates calcium buildup from the surface to the core of the hair, while 5% Glycine and other amino acids fill and strengthen and reconnect the broken keratin bonds within the hair.
Instead of having to wait and rinse like many other systems, you layer on the second step – the Bain Décalcifiant Réparateur – also infused with Citric Acid and Glycene to cleanse the hair and scalp, effectively removing the impurities.
This is then followed by either the Fondant Fluidité Réparateur for fine-to-normal hair or Masque Filler Réparateur for hair requiring more intense hydration and repair.
The collection is rounded out with two texturisers – the Sérum Filler Fondamental, a smooth fluid-like heat protector that leaves the hair 3x smoother, 49% softer, and has 72h anti-frizz properties (actually one of Kérastase’s greatest inventions in my opinion!), and the Huile Gloss Réparatrice – an intensive, shine repairing oil to help prevent up to 12x less split-ends.
Head in salon or ask your stylist at your next appointment to how the new Kérastase Première range can reignite your inner strength!
