the Creative Team at Rakis on Collins decided this years Spring campaign needed to be something breathtakingly bold and beautiful (could you really expect anything less from us?).
So, what could be more fitting for a special Spring collab than joining creative forces with none other than Melbourne’s infamous floral designer, Mr Ross Jenkins, affectionately known asfor his extravagant, one of a kind creations and boundary pushing shoots and calling on long term Rakis client and model, the beautiful to bring the whole creation together. We think it’s safe to say the result was a phenomenal shoot for Rakis’ Spring / Summer campaign, which has now been dubbed ‘A floral fantasy’ and we can certainly see why.
Inspired by a unique blossom backdrop, Creative Directors,and , along with Senior Stylist and Colourist , effortlessly pulled together an incredible look. The team were inspired by the season and all of the surrounding blooms which set the mood and created a vibe which captured “the awakening of the life and new growth that happens at the start of Spring” - Bloom Boy.
The result? A creation of a breathtaking floral fantasy, making it one of our favourite campaign shoots yet!
Starting with an already perfect canvas (Juliette’s naturally luscious hair!), Danny worked to enhance her natural curl texture. This is a huge trend in the industry right now and the go-to look for this Spring/Summer.
To achieve this look you need to think ‘luxe simplicity’ - smooth textured waves that work with your natural style to create a summery yet glamorous look.
Danny prepped Juliette’s hair using ousse and layered Wonder Worker onto scrunch dried locks before he tonged Juliette’s hair and finished it off by using the Dyson diffuser to complete the whole look.Kaze Wave M
“It was all about capturing the mood rather than a particular style, think that feeling when the sun comes out for the first time in months, it’s almost an out of body experience” - Danny
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